Red Bull Racing, the Most Envied F1 Team

Founded by Dietrich Mateschitz, Red Bull Racing made their entry in F1 in 2005 in the Australian Grand Prix and has since risen to be a major player in the sport. The team’s success is courtesy of the huge financial backing as well as expertise in branding. The brand has transformed from manufacturing energy drinks to owning the most envied team in the F1. It is among the teams that are participating in the 2017 FIA F1 World Championship.

Red Bull boasts a formidable team that has played a key role in its success. The principal is Christian Horner while technical and performance engineering departments are headed by Adrian Newey and Pierre Wache respectively. The popular drivers from this team include Daniel Ricciardo and Max Verstappen, Mark Webber, Sebastian Vettel among others. Even though Max Verstappen is the most promising driver at the moment, Webber and Vettel remain the most successful drivers that put Red Bull where it is. Webber featured in 129 races winning 9, finishing 2nd in 16 and 3rd in 16 other races. On the other hand, Vettel was more dominant winning 38 races out of his total 113.

When it comes to achievements, Red Bull is so far impressive. The team has taken part in 241 racing events winning 54 of them. It has also come in 2nd and 3rd position 42 and 51 times respectively. Perhaps the cornerstone of Red Bull’s success was during its dominance in the Constructor’s Championship titles where it won four consecutive titles in 2010 – 2013.

Even though there are no trusted statistics of its current revenue, it is a top earner in the F1. In 2016, Red Bull’s profits rose by 11.4. This is even after Vettel left for Ferrari. Besides racing, the brand makes a lot of money through selling its Red Bull branded merchandise, sponsorships, and deals. Right now, it is among the most valuable brands in the world.

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