Red Bull Racing and the Value of Sponsorships in Motor Sports

Motor racing has grown exponentially in recent decades in terms of driver numbers, racing events, and more crucially, spectators. The mix of the above factors has brought in another critical stakeholder; corporate sponsors. Motor racing sponsorships have taken the sport to a whole new level. Take the case of The Red Bull team that has taken the formula one racing by storm in recent years. In this article, read why corporate sponsors have been a welcome addition to the fortunes of motor racing.

Hi-Tech Racing Cars

Racing car construction dome not come cheaply and may be out of reach for most drivers, particularly upcoming drivers of an unknown quantity. The immense talents of these drivers behind the wheel may never flourish if they are incapable of coming up with great racing cars. It is at this point that corporate sponsors such as Red Bull Racing come in to invest in the development of modern speed cars capable of competing with the best in the field. The net effect of racing sponsorship is a fun, competitive sport and globally acclaimed events that keep fans glued to their seats.

Attract Top Drivers

Sponsorship brings in a scarce resource to motor racing; money. Money talks, but in motor racing, it does more than just talking. Money draws a clear difference between racing teams and could be the difference between winning a race and the championship. What money does is that it enables racing teams to attract the best drivers in the sport. Take the example of the Red Bull Racing sponsorship which was able to sign in top drivers such as Sebastian Vettel and Mark Webber. These drivers helped Red Bull an impressive total of 47 races. The net effect is that Red Bull has firmly been placed among the elite racing teams in the Formula One events punching with the best in the game.